Black Pearl Beginnings

Motherhood Made Magical

While working at Princeton10, I had the opportunity to brand a prenatal vitamin for one of our clients. The goal? Make a black pill easier to swallow (figuratively) for a target audience of free-spirited moms-to-be.

Thus, Black Pearl Beginnings was born. The black pearl symbolizes fertility and eternal love, and mermaids are symbols of magic and wonder. This brand reminds expectant mothers to nourish their inner mermaid while they treat their treasure. To make this ethereal brand stand out even more, I pitched iridescent packaging, a mermaid mascot, and just-as-magical copy to match.